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For store owners who hired someone to run their Meta ads

Whoever runs your ads knows Meta, but you know why your customers come back.

Before you decide Meta doesn't work for your product, look at what nobody asked you. How often customers order again, what an order leaves you, and what brings them back. Those decide which customer your ads should be chasing, and you know them from memory. Fourteen questions, then your report.

About five minutes · Free assessment · Estimates are fine · Nothing to look up

NewReturningNumber

The answer was in your head, not the ad account.

The people running your ads work from what the ad account shows them, the spend, the clicks, the ROAS. How often a customer orders again, and what a first order leaves you, never show up there. So the ads get run to whatever the account can see.

  • ✓
    Your figures, turned into a number

    What a new customer is allowed to cost you, from your margin, order value and repeat rate.

  • ✓
    Which customer your marketing is built for

    And whether it is the one your growth counts on, before you decide anything about Meta.

  • ✓
    Fourteen questions, all from memory

    About five minutes. No logins, nothing to look up, no rating yourself.

Start with what you already know.

Fourteen questions from memory, then your report on which customer your marketing is built for and what a new one is allowed to cost you.

Who put this together

Matt Harward

Matt Harward

Co-founder, Bitesize. Takes every strategy call

  • Close to $500M sold online, and two companies taken past $100M in revenue
  • More than $75M of his own money spent on ads across Google, Amazon and Meta
  • Six 8-figure brands across software and ecommerce. Twice on the Inc. 500

Bitesize is not an agency. We help store owners own their strategy and the systems that carry it, in their own accounts.